BY JANELLE HOLDEN
Have you ever wondered why your valuable content didn’t lead to prospects banging on your door? Most online business owners forget that there is a formula to marketing, and all parts of the formula must be met for each piece of marketing.
If you aren’t getting leads from valuable content that you share, it’s probably because you’re forgetting the call to action at the end. What is a call to action? It’s the place where you tell readers and viewers what they are supposed to do next.
But don’t expect them to buy when you say buy. You have to give them a chance to say “yes” to something more gradual, something that says “yes” to you, but is free for them to do.
For instance, with Facebook LiveStream I wouldn’t end with a call to action that is, “Buy my product.” You can do that later in a phone call when they have expressed some curiosity.
The easiest, and best call to action is to ask them to subscribe to your Facebook LiveStream. They will then get notified every time you go Live and you’ll get more exposure and warm people up to you in the meantime.
Ask your viewers to tap or click Subscribe while they are watching the video to get notified the next time that you start a live broadcast.
Here’s an example of a call to action you can deliver at the end:
“Thanks so much for joining me today! If you got value from this, please share it and tap on the video to subscribe or click the arrow on the top right hand corner so that you’ll get notified the next time I go Live with more great content.”
And here’s an example of my own call to action:
Janelle Holden is a Marketing & Sales Strategist & Business Coach for Solopreneurs and Home Based Business Owners. If you would like to receive more tips on Facebook Live, click here to get her free training on how to use Facebook Live to generate leads and create engagement with your fans.